![]() In graphic design, texture creates a visual illusion that appeals to the viewer’s sense of touch. Using a faded neutral color in the background will draw more attention to important content at hand. Neutral colors can be used as a standalone design element or paired with brighter accent colors. That is why neutral colors have become increasingly popular in stationary, social media, website, and other marketing templates. A neutral palette is not only aesthetically pleasing to look at, but it is known to have a calming effect on users. When used properly, color can be a powerful tool in graphic design. This means using blue for water, or green for plants and trees. The easiest way to choose an effective neutral palette is by sticking to the natural colors of the object. The most common colors used in organic graphic design include white, beige, brown, pink, grey, blue, and green. Neutral ColorsĪnother great way to capture the essence of the natural world is by employing a natural palette in your graphic design efforts. Hand-drawn designs are a great way to boost creativity while showcase just how authentic and genuine your brand is. Although these software platforms are a great way to create content, do not be afraid to attempt hand-drawn designs. With these systems, it is easy for brands to create or tweak organic shapes by manipulating circles or squares. Organic shapes are commonly used in logos, illustrations, fonts, collaterals, signage, and packaging.Īs the power of technology grows, many brands are taking advantage of digital illustration, digital watercolor, and digital design software. If your brand relates to the environment or outdoors, match your organic shapes to fit the message of your brand.įor example, if you own a camping store, incorporate trees, bears, squirrels, mountains, ponds, and any other shapes that represent both the world and your brand. Since organic shapes represent objects found in the natural world, they have a clear meaning. Geometric shapes, on the other hand, represent perfect and uniform objects that do not appear in nature, such as triangles or squares. Organic shapes are defined as irregular or asymmetrical and can be identified by their free-flowing or curvy appearance. By creating an abstract shape, brands are able to express the object or form in nature they are trying to emulate, such as plants or animals. One of the biggest components of organic graphic design is natural shapes. Not only does this save time and resources, but the organic design also helps brands resonate with their audience by appealing to their connection with nature. When it comes to marketing, brands are often so caught up in creating complex graphic design, that they forget about what is most important: creating quality content for users.īy focusing on organic graphic design trends, brands will be able to draw inspiration from the natural world around them. ![]() This means focusing on a simple important idea rather than a million little complicated ideas. ![]() ![]() The back to basics movement is based on simplicity and conventionalism. ![]() We hear the term “back to basics” in almost every industry, including fashion, music, health, and education. ![]()
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